Job Description
Our client is a dynamic and forward-thinking media company dedicated to amplifying the voices of Africans. they are committed to telling compelling stories, promoting diverse perspectives, and engaging with our audience in meaningful ways. As they continue to grow, they are looking for a passionate Digital Marketing Specialist to join their team and help them take their company to the next level.
As a Digital Marketing Specialist, you will play a pivotal role in driving our client’s digital marketing efforts to reach a wider audience, increase engagement, and stay ahead of the curve in terms of both African and global media trends. You will utilize your skills in WordPress, graphic design, and an in-depth understanding of media tools to create and implement effective digital marketing strategies.
Key Responsibilities:
1.Digital Strategy Development: Collaborate with the marketing team to develop comprehensive digital marketing strategies that align with our company’s goals and objectives.
2. Website Management: Maintain and update our WordPress website, ensuring it is user-friendly, visually appealing, and optimized for SEO.
3.Content Creation: Design visually appealing and engaging graphics, videos, and other multimedia content for use on our website, social media platforms, and other digital channels.
4.Social Media Management: Manage and grow our social media presence across various platforms, including content scheduling, community engagement, and monitoring trends.
5.Email Marketing: Create and manage email marketing campaigns to nurture leads, promote content, and engage with our subscribers.
6. Analytics and Reporting: Monitor the performance of digital marketing campaigns using analytics tools and provide regular reports with insights and recommendations for improvement.
7. Stay Informed: Stay up-to-date with the latest digital marketing trends, African media landscape, and global industry developments to ensure our strategies remain cutting-edge.
8. Collaboration: Work closely with the content creators, journalists, and editorial team to align marketing efforts with the content production schedule.
9. Audience Research: Conduct research to better understand our target audience and tailor marketing strategies accordingly.
Qualifications:
– Bachelor’s degree in Marketing, Digital Marketing or Communications.
– Proven experience in digital marketing, preferably in the media industry.
– Proficiency in WordPress for website management.
– Strong graphic design skills, using tools like Adobe Creative Suite.
-Strong understanding of digital marketing platforms and tools (e.g., Google Analytics, SEO tools, social media management tools).
– Excellent written and verbal communication skills.
– A deep understanding of African and global media trends.
– Analytical mindset with the ability to interpret data and make data-driven decisions.
– Creative thinking and a passion for storytelling.
Benefits:
– Opportunity to work in a dynamic and inclusive work environment.
– Chance to make a meaningful impact in amplifying African voices.
– Continuous learning and development opportunities.
– Collaborative and innovative company culture.
How to Apply:
If you are up to the challenge, possess the necessary qualifications and experience; please send your CV only quoting the job title on the email subject(Digital Marketer Job) to vacancies@staffrite.co.ke before 2nd October 2023.
NB: Staffrite does not charge applicants at any recruitment stage, however, should you feel your CV is limiting you, we can help you revamp it; See our packages. https://staffrite.co.ke/cv-writing/
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