Tourism Social Media Manager Job
Full time @Staffrite in Digital Marketing , in Social Media Management Shortlist Email JobJob Detail
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Job ID 15591
Job Description
Industry: Tourism
Location: Nairobi
Salary Range: Kshs.90,000- Kshs.120,000
Reporting Lines: CEO/ Head of Product Development
ROLES & KEY RESPONSIBILITIES
- Creating a schedule on various aspects of each property and company that enlighten customers and promote brand-focused messages.
- Responding to posts, likes and shares, tagging on properties or companies where necessary.
- Following up on requests and ensuring that they have been received for the purpose of making a sale.
- Responding to requests online or directly to the guests via the email address provided.
- Postings on regular basis for all properties on all the social media platforms
- Creating posts that link to special offers, packages, and websites.
- Assisting in brand design experience through design (graphics, photography, videos and social media)
- Promoting properties and companies over social media in a way that is consistent with the organisation’s brand and social media strategy.
- Planning digital marketing campaigns, including web, SEO, e-mail, social media and display advertising.
- Collaborating with colleagues from across the marketing department to ensure the company’s brand is consistent.
- Overseeing the social media strategy for the company ensuring it aligns with its brand.
- Developing content and keeping an eye on social media trends.
- Engaging with customers through the use of social media.
- Analysing customer expectations according to past social media activity
- Keeping up to date with advances in social media technology and the latest social media platforms.
- Excellent knowledge in the use of social media marketing tools such as Facebook, Twitter, Instagram, YouTube, TikTok etc
- Maximizing followers on social media platforms such as Facebook, Twitter, Instagram, YouTube, Tiktok etc
- Ensuring that approaches to social media are relevant and appropriate for each medium.
- Monitoring social media for customer comments both positive and negative.
- Building reporting frameworks to evaluate return on investment on the various platforms.
- Engaging with customers to resolve customer service issues and or create positive opportunities.
- Analysing social media insights to guide future social media campaigns.
- Developing, and editing a content calendar across all platforms ensuring a constant supply of relevant content.
- Working with the product team to increase the impact on their campaigns.
- Reporting on social media mentions of the brand internally providing helpful feedback to Product, Marketing and Reservations teams.
- Planning and delivery of the company’s CSR strategies through social media.
- Establishing relationships with social media influencers to develop a strong network.
Qualifications
- Bachelor’s Degree in Communication, Marketing or Business Management
- Previous experience and successful track record as a social media manager for similar organizations in the Tourism Industry.
- Experience with Facebook, Instagram, YouTube, Tik Tok, Digital Ad based, Web, and E-commerce.
- Strong understanding of content management systems.
- Knowledge and passion are required in the Tourism Industry.
- Excellent understanding of digital marketing, search engine optimization and how social media impacts this.
- Ability to optimize content strategically to drive results
- Strong, consistent and professional communication skills.
- Positive attitude, detail and customer oriented with good multitasking and organizational ability.
- Attention to detail.
How to Apply
If you are up to the challenge and possess the necessary qualification and experience; please send your CV only quoting the job title on the email subject (Tourism Social Media Manager Job) to vacancies@staffrite.co.ke on or before 20th Sept 2022.